Privacy Policy

Privacy information pursuant to article 13 of EU regulation 2016/679

With the following privacy policy, Laei informs you that it considers it of fundamental importance that the processing of personal data, carried out in any manner, whether automated or manual, takes place in full compliance with the safeguards and rights recognized by the Regulation (EU ) 2016/679 of the European Parliament and of the Council concerning the protection of individuals with regard to the processing of personal data, as well as the free circulation of such data (hereinafter the "Regulation" or "GDPR") and the additional applicable rules on the subject of protection of personal data (jointly hereinafter the "Privacy legislation in force"). The Company also informs that - pursuant to and for the purposes of the provisions of art. 13 of the Regulation - your personal data will be processed through electronic and manual tools. The following information is intended to describe, in general, the management methods of the site (hereinafter the "Portal") and this information is prepared on the basis of the principle of transparency and all the elements required. by the GDPR and is divided into individual sections in order to make reading faster, easier and easier to understand (hereinafter the "Information").

Data processed, purposes and legal basis

The Portal offers commercial and sometimes interactive information content. While browsing the site, the Company may acquire information about the visitor, in the following ways:

Navigation data.

The computer systems and software procedures used to operate the Portal acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. This is information that is not collected to be associated with identified interested parties, but which by their very nature could, through processing and association with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by users who connect to the site, the URI (Uniform Resource Identifier) ​​addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the operating system and the user's IT environment. These data are used for the sole purpose of obtaining anonymous statistical information on the use of the site and to check its correct functioning. The data could be used to ascertain responsibility in the event of hypothetical computer crimes against the site.

Data provided voluntarily by the user.

The optional, explicit and voluntary sending of messages using the "Contact us" service on the site and / or by sending e-mail messages to the Company's address, involves the subsequent acquisition of the sender's address, which is necessary to respond to requests, as well as any other personal data included in the request. The legal basis for this treatment is art. 6.1.b of the Regulations, i.e. the execution of measures requested by the user.

Registration to the site

Registering an account involves entering some personal data that must be true and accurate. The mandatory data to be entered are clearly indicated as they are marked with an asterisk, the other data are entered voluntarily and failure to enter does not entail any consequences.The user is invited to keep this data updated by accessing the personal account. The legal basis for this treatment is art. 6.1.b of the Regulations, i.e. the execution of measures requested by the user. The user who chooses to activate the account via social media must be aware that the Portal may collect some data that the user has already provided to this social media (e.g. e-mail address and public profile). The data controller has no control over the social media and does not establish the social media privacy settings. The user must therefore refer to the privacy policy of the social media you use.

Newsletters and commercial communications

The user can voluntarily choose to receive newsletters and commercial communications. The site asks for explicit and free consent before undertaking promotional initiatives of this type and may ask the user for additional information in order to create personalized and more relevant communications. The user can always easily revoke his consent which is the legal basis for this treatment (Article 6.1.a of the Regulation).

Trade orders

In the case of an order, the site asks the user to provide personal data for the essential purpose of providing the service or good purchased, including the after-sales phase (e.g. delivery tracking, assistance, customer satisfaction) and fraud prevention and improper use of the Portal. The legal basis of the processing is the fulfillment of contractual obligations (Article 6.1.b of the Regulation). For payments, the site uses third-party suppliers and does not keep banking information belonging to the user. The data controller has no control over the provider of this type of service and the user must therefore refer to the privacy policy and terms of service of that provider.


The purpose of profiling is to propose products, services and initiatives more suited to the preferences, habits and interests of users. Personal data may be used for remarketing, retargeting or profiling purposes also through third parties (e.g. social networks). As for site users, it is in the site's legitimate interest to process personal data to offer more interesting and personalized services by improving the performance of the site.


The site invites parents and all those who supervise minors to instruct them on how to treat personal data on the internet in a safe and responsible way. Minors must not transmit personal data to the site without the consent of their parents. The site undertakes not to intentionally collect the personal data of minors, not to use them in any way and not to communicate them to third parties.

Additional categories of data.

This is all personal data provided by the visitor through the site, for example, by registering and / or accessing a reserved area and / or a service and / or participating in one of the initiatives launched by the Company, alone or in partnership with third parties, by writing to an e-mail address of the Owner to request information or by calling our telephone number to have direct contact with the Company.


In order to be able to offer you Klarna's payment methods, we may transmit your personal data to Klarna in the form of contact details and order details at checkout, so that Klarna can evaluate your suitability for your payment methods and customize those payment methods.The personal data of the transferred user are treated in line with the privacy policy of Klarna